Michael Kai Michael Kai

Slinkys & More

Ernie Ball Strings SLINKY  •  PARADIGM  •  COBALT  •  M-STEEL  •  FLATWOUND  •  SIGNATURE  •  UKELELE Various guitar strings campaigns created for Ernie Ball. The campaigns contain product-focused design, bold colors, and a memorable tagline. Final deliverables for each campaign typically include print files, email, social assets (stories, carousels, feed), website assets (homepage, PDP, ecom,… Read More

Polypro, Jacquard, etc.

Ernie Ball Straps JACQUARD  •  POLYPRO  •  CLOUD COMFORT Various guitar strap campaigns created for Ernie Ball. Final deliverables for each campaign typically include print files, email, social assets (stories, carousels, feed), website assets (homepage, PDP, ecom, forum), digital graphics (social assets, custom retail assets), and lifestyle photography collection. Services Key Art, Motion Graphics, Lifestyle… Read More

Synyster Gates

Synyster Gates AT THE INVISIBLE HOUSE IN JOSHUA TREE, CA In 2023 Avenged Sevenfold guitarist Synyster Gates collaborated with Ernie Ball on a line of signature guitar strings. In the accompanying short film, Gates and Ernie Ball CEO Brian Ball discuss the history of the band, new music, and his drive to continuously innovate and… Read More

Gadgets For Guitar

Ernie Ball Accessories CABLES  •  SLIDES  •  PEGWINDERS  •  CAPOS  •  STRAP BLOCKS Various guitar accessory campaigns created for Ernie Ball. The campaigns contain product-focused designs, bold colors, and a memorable tagline. Final deliverables for each campaign typically include print files, email, social assets (stories, carousels, feed), website assets (homepage, PDP, ecom, forum), digital graphics… Read More